Institute of Management Technology, Dubai
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Overview
BSBA Curriculum

The mission of the Bachelor of Science in Business Administration program is to impart quality general and business education to students in order to prepare them for further studies at graduate level and for a wide range of careers in management fields.

The goals of the BSBA program are to prepare students to:

Develop a broad education and knowledge in the fields of humanities, social sciences and cultural topics.
Develop professional knowledge and skills in management discipline.
Develop useful skills in specific areas of specializations to meet student’s professional objectives.
Analyze and solve complex business problems using appropriate analytical tools.
Develop effective written and verbal communication skills.

The BSBA Program requires students to complete 40 courses (120 credits),normally over a four years period.

The curriculum consists of 3 main categories of courses that students have to take:

Concentration Courses
The Concentration in accounting aims to prepare students for accounting careers in commercial, governmental and non-profit entities. This will be achieved through developing knowledge of financial accounting, audit and assurance, management accounting, taxation and finance and other related disciplines. Typical career prospects comprise: financial accountants, administrators, financial managers, management accountants and public accountants. The Concentration also allows graduates to qualify for professional accountancy examinations.
A company’s ‘operations’ are the direct processes that it uses to create value. These involve transforming various types of inputs into outputs. Operations management is the task of managing these processes. This course is concerned with the fundamentals of operations management, covering both service industries and manufacturing sector including process analysis, workforce issues, materials management, quality and productivity, technology, and strategic planning, together with relevant analytical techniques. It also looks at the supply chain and the way in which coordination between supply chain partners can be achieved. The course also investigates operational challenges involved in managing projects.
This course provides a framework for understanding of human resource issues and managing people at work. It draws on insights from the social sciences to explore how employment relations are influenced by economic, social, psychological, legal, and cultural forces. It broadly covers all the major functional areas of human resource management such as Job Analysis, Staffing, Performance Management, Training and development, Compensation and benefits, Health and Safety, Employee relations and the human resource implications of various strategies. It also covers a module on international perspective to human resource management.
The major thrust of this course is to establish theoretical and practical foundations for marketing. It addresses the crucial issues companies must resolve using case studies and focused articles. Main topics covered are: Market analysis and customer value; Marketing plan and marketing mix; Product innovation and product line management; Branding and corporate image; External communication, specifically advertising, sales promotion and sponsoring; Choice and management of distribution networks; Direct marketing; Marketing audit; Marketing ethics; and Market research in the contexts of strategy development, decision making, implementation, and control.
  • Internship assignment
This is a capstone course which utilizes all the skills, tools, and knowledge developed earlier in the graduate program. It is a study of the integrative functions of senior corporate management in long-range strategic planning and decision making. The course focuses on the strategy development process in organizations and on how to create sustainable competitive advantage. It includes developing an understanding of the strategic position of organizations, strategic choices for the future and how one can best translate strategies into action. Topics are covered from a general management perspective and include setting corporate goals and objectives, analyzing external competitive environments, understanding business models, identifying strategy options, and designing appropriate organization systems and structure for implementation of plans. International and e-business issues are integrated throughout.
Global competition and opportunities are an integral part of business today. Sensitivity to uncertainties, turbulences and disruptive forces which globally impact organizations and people is the prerequisite for survival in present environment. This course addresses fundamental issues in developing international strategies and managing in the international environment. It deals with international environment and its impact on firm strategy and operations, including foreign direct investment, culture, foreign exchange exposure management and other issues that arise in cross-border operations; Variables that influence the competitiveness of firms and lead to attractiveness of countries to foreign investors and traders; Analysis of investment climate and alternative strategies for entering and growing in different markets such as exporting, licensing, direct investment and joint ventures; examining leadership in the organizational transformation of international companies.

  • Elective 1
  • Elective 2
To excel, managers and entrepreneurs must know how to operate successfully in the legal environment of business. The goal of this course is to teach students how to deal effectively with the constraints and opportunities created by the law and also to appreciate the ethical aspects related to business. The course addresses legal aspects of business management, agreements and relationships including: contracts; torts; product liability; employment relationships especially protection of trade secrets, wrongful termination, discrimination and sexual harassment; intellectual property; agency and business organizations; and international business transactions. The course also focuses on the ethical and moral challenges that are an everyday part of organizational life for managers and addresses the societal consequences of managerial decisions and organizational actions. It considers global variance in ethical standards and impact of ethical behavior on organizational performance.
  • Elective 3
  • Elective 4
  • Elective 5
  • Company project

Accounting

The Concentration in accounting aims to prepare students for accounting careers in commercial, governmental and non-profit entities. This will be achieved through developing knowledge of financial accounting, audit and assurance, management accounting, taxation and finance and other related disciplines.

Typical career prospects comprise: financial accountants, administrators, financial managers, management accountants and public accountants.

The Concentration also allows graduates to qualify for professional accountancy examinations.


Retail Management

The Concentration in Retail Management helps students with a practical and theoretical understanding of retail management.

The program underlines key principles and practices that shape the world of retail, merchandising, IT, customer behavior, service promotion, logistics and retail environment. Skills and competencies that are specifically developed include sales skills, organization skills and marketing knowhow.

A wide range of career opportunities are open to graduates such as sales executives, store/mall managers, buyers, marketing managers.


Logistics & Supply Chain Management

The Logistics & Supply Chain Management Concentration emphasizes the transportation and logistics components of supply chain systems, with a global dimension allowing for leadership in regional as well as international destinations.

The Concentration provides students with the necessary knowledge and skills, both managerial and conceptual, to contribute to long-term economic success in dynamic environments with e.g. shippers, carriers, logistic service providers, and government agencies.

Practical experiences are promoted through hands-on courses covering business process management and various decision tools, deploying industry-standard software packages.

Logistics & Supply Chain Management is most suitable for candidates seeking a career in logistics and supply chain management, and allows significant carrier development in the marketplace in the UAE and worldwide.

Students choosing this specialization typically work as HR Generalists, Recruitment / Training / Compensation specialists or a Strategic business partners.

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